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From Toyota service advisor to fleet maintenance manager.

17+ years in automotive and fleet work since 2009, over four stops: Toyota dealerships in Pakistan, rental fleet operations at Avis, a 500+ vehicle fleet at Brothers Gas, then the software operations need.

years in automotive and fleet work
17+
vehicles in the fleet
500+
annual budget managed
AED 3.5M
team members led
50+

Career timeline

The stops in career order. Each one lists the role, what I owned, the results, the skills and the certifications.

  1. Stop 1

    Toyota dealerships

    2009 to 2014

    Mardan and Peshawar, Pakistan

    Service advisor, then warranty advisor

    Toyota Mardan Motors and Toyota Frontier Motors

    The automotive base: customers, repair orders, body and paint estimates and Toyota warranty work at two dealerships.

    • 2Toyota dealerships, service and then warranty

    What I owned

    • Repair orders and service advice for customers
    • Body and paint estimates, coordinated with the workshop
    • Toyota warranty claims to manufacturer and supplier requirements
    • Recalls, service bulletins and resubmitted claims

    Roles held

    1. Service Advisor / Body & Paint Advisor2009 to 2013, Toyota Mardan Motors
    2. Warranty Advisor2013 to 2014, Toyota Frontier Motors

    Skills gained

    • Repair orders
    • Body and paint estimates
    • Warranty claims
    • Recalls and bulletins
    • Customer service

    Certifications

    • Toyota Technician Certification
    • Toyota Pro Technician Certification
    • Toyota Instructor Course
    • Toyota Master Diagnostic Technician - Engine & Chassis
    • Toyota Service Advisor Training2014
  2. Stop 2

    Into fleet operations

    2015 to 2018

    Dubai, UAE

    Quality controller to fleet and lease operations supervisor

    Avis Rent a Car UAE

    The move to the UAE and the commercial side of fleets: vehicle quality, dispatch, leases and claims across branches.

    • MonthlyKPI reporting
    • Multi-branchfleet and lease operations
    • End to endaccident and insurance claims

    What I owned

    • Final quality and safety inspections and road tests before release
    • Dispatch, servicing, registration renewals, fines and tolls
    • Daily fleet operations for rental and lease clients across branches
    • Fleet KPIs: utilisation, downtime and maintenance cost per vehicle
    • Accident cases and insurance claims, from report to repair

    Roles held

    1. Quality Controller2015 to 2016
    2. Vehicle Dispatcher / Fleet Administrator2016 to 2017
    3. Fleet & Lease Operations Supervisor2017 to 2018

    Skills gained

    • Vehicle inspection
    • Fleet dispatch
    • Lease operations
    • Accident and insurance claims
    • KPI reporting
    Read the Avis case study
  3. Stop 3

    Running the fleet

    2018 to 2025

    Dubai, UAE

    Fleet officer and vehicles PRO, then fleet maintenance manager

    Brothers Gas Bottling & Distribution Co. LLC

    Vehicle compliance first, then maintenance and operations for an LPG fleet of tankers, fuel trucks, trailers, service vans and buses.

    • 500+vehicles in the fleet
    • AED 3.5Mannual budget managed
    • 50+team members led
    • 35%lower fuel cost
    • AED 200K+saved a year
    • 80%fewer accidents

    What I owned

    • Registration, permits and HAZMAT, Civil Defense, JAFZA and DP World compliance
    • The fleet maintenance budget, with drivers, mechanics and workshop staff
    • AMC and vendor agreements with Scania, FAMCO and JOST
    • Fuel and safety: routes, telematics, driver KPIs and training
    • Accident repairs, insurance claims and de-fleeting

    Roles held

    1. Fleet Officer & Vehicles PRO2018 to 2021
    2. Fleet Maintenance Manager2021 to 2025

    Skills gained

    • Fleet budgeting
    • Preventive maintenance
    • HSE and driver safety
    • UAE regulatory compliance
    • Vendor negotiation
    • Telematics and GPS
    • Team leadership

    Certifications

    • Jaltest Truck Diagnosis and Repair Diploma2018
    • JOST King Pin and Fifth Wheel Training
    • Volvo Connect Introduction Training
    • Goodyear Fleet Manager Training Program2023
    • JASPA Tyre Fitters Training2019
    • Emarat Lubricants Basic Training
    • HAZMAT Awareness Training
    • Fire Fighting Level 1
    • Defensive Driving

    Recognition

    • 2019

      Certificate of Recognition

      ENOC Tasjeel, Dubai

    • 2020

      Outstanding Performance Award

      Dubai Police

    • 2022

      Certificate of Appreciation

      Brothers Gas LLC

    Read the Brothers Gas case study
  4. Stop 4

    Building the tools

    Dubai, UAE

    Building software for operations

    My own products

    The problems from the yard, turned into software: five live apps and the free fleet calculators on this site.

    • 5live apps on the web, iOS and Android

    What I owned

    • Product design from real operations problems
    • Web, iOS and Android apps in English and Arabic
    • AI assistants and workflow automation

    Roles held

    1. Building software for operations

    Live products

    • ANUM OSWeb, Desktop, iOS, Android

      One command center to run your whole company: a voice assistant, AI agents with skills, tasks and approvals, the email inbox and WhatsApp, calls and meetings, reports, tyre planning, marketing, integrations, and team and roles. English and Arabic.

    • Tyre PulseWeb, iOS, Android

      Runs fleet and tyre operations from the yard: tyre inspections by wheel position with pressure and tread readings, a vehicle 360 view of odometer, tyres, timeline and costs, and accident cases with checklists and approvals. Works in English, Arabic and Urdu.

    • ANUM 360 GalleryWeb, iOS, Android

      A luxury fashion, jewellery and fragrance store in Abu Dhabi, with a shopping app for customers and an admin app for staff. English and Arabic.

    • OpsBrainWeb, iOS, Android

      A personal operations assistant: tasks, reminders, finance, fleet and AI agents in one place.

    • VoiceQuoteWeb, iOS, Android

      Turns voice notes and WhatsApp messages into quotes, jobs and stock for trades and service businesses.

    Skills gained

    • Product design
    • Fleet and telematics data
    • AI and automation
    • Dashboards and reporting

    IT training behind it

    • Diploma in Information Technology
    • Advanced MS Office
    • Hardware & Software Troubleshooting
    See the apps

What I bring to your team.

The eight things a senior fleet or operations hire is judged on, each with proof from the work itself.

  • Fleet operations

    Maintenance and operations for an LPG fleet of tankers, fuel trucks, trailers, service vans and buses.

    500+vehicles in the fleet

  • Cost control

    An AED 3.5M annual fleet budget owned end to end, with fuel, tyres and maintenance tracked against plan.

    35%lower fuel cost

  • Safety and HSE

    Safety training, telematics monitoring and compliance controls for a fleet carrying LPG.

    80%fewer accidents

  • Compliance

    RTA, HAZMAT, JAFZA, DP World and Civil Defense requirements kept current for the whole fleet.

    Fleet officer and vehicles PRO at Brothers Gas

  • Vendor management

    Maintenance contracts renegotiated with Scania, FAMCO and JOST, with service levels written in.

    AED 200K+saved a year

  • Team leadership

    Drivers, mechanics and workshop staff supervised to clear KPIs, after leading coordinators and drivers at Avis.

    50+team members led

  • ERP and telematics

    Fleet systems, GPS tracking and dashboard reporting that management decisions run on.

    Jaltest diploma and Goodyear Fleet Manager Training Program

  • Building software

    Operations problems turned into apps in English and Arabic, from tyre inspections to a company command center.

    5live apps on the web, iOS and Android

Looking for a fleet or operations leader?

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